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Home Improvement AI Lab

Done-for-you AI lead system

Lab Done-For-You.

We build your AI lead system. You run jobs.

See the two builds

Every lead you don’t answer in 5 minutes is a job you’re handing to a competitor.

Pick your build

Sales Rep

For independent and commission reps running their own leads and calendar.

$997setup

then$449/month

+ applicable sales tax

We build it

  • GHL account + calendar setup
  • Landing page + lead form (1 service)
  • AI booking agent (SMS + webchat)
  • Missed-call text-back
  • Lead follow-up sequence
  • A2P texting registration support

We keep it running

  • Software hosting + AI bot running
  • Monthly bot tuning
  • Monthly results report
  • Support

Full Business

For owners with an office, a crew, and multiple reps or services.

$1,997setup

then$997/month

+ applicable sales tax

We build it

Everything in Sales Rep, plus:

  • AI voice receptionist (answers calls + books)
  • Landing pages + lead forms for up to 3 services
  • Additional services: $297 one-time per service
  • Team calendars with round-robin booking
  • Old-lead reactivation campaign (contacts with prior consent to be contacted)
  • Automated review requests

We keep it running

  • Software hosting + AI bots running
  • Bot tuning twice a month
  • Monthly results report
  • Priority support

No long-term contract. Cancel anytime.

Limited spots each month. Joe builds every system personally.

SMS, AI, and voice minutes are billed separately and passed through at cost.

How it works

  1. Step 1: Apply

    Tell us about your business, your trade, and where your leads come from.

  2. Step 2: 20-min fit call

    We make sure this is the right fit before anyone spends a dollar.

  3. Step 3: We build

    Joe sets up your account, calendar, landing page, booking agent, and follow-up.

  4. Step 4: You go live

    Leads start getting answered while you're out running jobs.

Questions

Which plan is right for me?

Sales Rep is built for one person working their own leads and calendar. Full Business is for companies with an office, a crew, or several reps and services: it adds an AI voice receptionist, team calendars, pages for up to 3 services, old-lead reactivation, and review requests. Not sure? Apply and we'll sort it out on the fit call.

I'm a sales rep. Can I use my company's leads?

Only leads you're permitted to contact. We recommend checking with your company first.

Do I need to be techy?

No. We build and run the system. You'll need to answer a few questions about your business, approve the messaging, and show up to the appointments it books.

What software does this use?

The system runs on GoHighLevel (GHL): your calendar, landing page, lead form, texting, and the AI booking agent all live in one account that we set up and host for you.

Who pays for texting/AI usage?

Usage is billed separately and passed through at cost: SMS, AI, and voice minutes. You pay what the providers charge, with no markup.

How long until it's live?

We'll give you a timeline on your fit call. The piece we don't control is A2P 10DLC texting registration, which the carriers approve on their own schedule. We handle the paperwork and keep you posted.

What if I already use a CRM?

Tell us what you use on the fit call. Depending on the CRM, we'll either connect to it or run the lead system alongside it so nothing falls through.

Can I cancel?

Yes. There's no long-term contract. Both monthly plans are month-to-month and you can cancel anytime.

Stop handing jobs to competitors.

Apply, book a 20-minute fit call, and we’ll tell you straight if it makes sense.

Apply Now

Not ready? Join the free Lab (opens in a new tab) and learn to build it yourself.