For contractors & sales reps
Leads die in the gap.
AI systems that answer every lead in seconds, book appointments 24/7, and follow up automatically, built for home improvement contractors and sales reps.
The problem
The job goes to whoever answers first.
You’re good at the work. The gap is everything between “new lead” and “booked appointment.” That’s where jobs quietly disappear.
Slow callbacks
The lead comes in while you're on a roof or in a kitchen. By the time you call back, they've already talked to someone else.
Dropped follow-up
One call, one text, then life gets busy. Most homeowners need more touches than anyone has time to send by hand.
Missed calls
After hours, weekends, mid-appointment. Every unanswered ring is a homeowner who moves on to the next name on the list.
First to answer wins
Homeowners don't wait for the best contractor. They book whoever gets back to them first.
Free community
What’s inside the free Lab
A free Skool community where contractors and reps learn to build the same AI systems Joe runs in his own companies.
Join the Free Lab (opens in a new tab)AI booking agents
Text and webchat bots that qualify leads and put appointments on your calendar.
AI voice receptionists
Answer the phone when you can't, capture the details, and book the visit.
Automated follow-up
Sequences that keep working a lead long after you'd have given up.
Compliance basics
A2P 10DLC registration, consent, and opt-outs: the rules for texting leads the right way.
Templates & prompts
Copy-paste scripts, prompts, and workflows you can put to work today.
Weekly live builds
Watch systems get built start to finish, and ask questions as it happens.
Real numbers
What's working in Joe's own businesses, including the bad weeks.
Who’s behind the Lab
Built by an operator, not a tech guru.
Joe Lesher: 10+ years in home improvement sales, 6 years owning a 15-person roofing company, now running a siding company and a solar sales org. Building AI systems for his own businesses, in public.
10+
years in home improvement sales
6
years owning a roofing company
15
person team at that company
Built for the trades
Owners running crews and reps running their own pipeline. If you sell and install home improvement, it’s built for you.
- Roofing
- Siding
- Windows
- Solar
- Baths
- HVAC
- And more
No hype. No tech background needed.
Just systems that book more jobs.
Join the Free Lab (opens in a new tab)